3 Reasons Why Controversy Still Sells
Making your brand offensive, whilst risky and potentially alienating, can offer that standout that marketers are desperately looking for. Here we take a look at three brands that have worked hard to w…
5 Brilliant Beer Ads - All in Aid of Charity!
We're sponsoring the Boston Spa Beer Festival in Leeds on Friday, supporting The Friends of St. Mary's School charity and it got us thinking about the best adverts of this particular genre.
Mourinho vs Jones - Football vs Rugby
The result of a certain type of management style is always a difficult thing to quantify. After all, which is best? The rant and cuddle or the cool, calm and collected? Let's take Jose Mourinho.
Mashable on the Twitter Video Revolution
Twitter are making changes in the way they do things. It’s the video revolution – and about time. Twitter bought Vine in 2012 for what now seems a bargain at $30m before launching it in early 2013. It…
Fun at The Northern Digital Awards 2016
Last night was the 2nd Annual Prolific North – Northern Digital Awards at the lovely Leeds Dock. The Digital Gurus of the North came together, dolled up to the nines, to celebrate the years’ top talen…
Repositioning Coke Is Like Turning a Tanker
The worlds 4th biggest brand has revamped their global advertising strategy. Coca-Cola are listening to consumer sentiment and are heavily promoting their reduced sugar brands, Coke Zero and Coke Life…
The Rock's A Big Deal For Under Armour
If you follow our blog you'll already know that we have particular brands we are quite fond of. One of these brands is Under Armour and they’ve now done what many have predicted and officially added D…
Deadpool’s Edgy Promotional Success
Marvel’s latest movie, Deadpool, is soon to be released and it’s safe to say the promotional campaign behind it has been very different to any we have ever seen. The comic book film that sees Ryan Rey…
Kevin Hart Rides Along With Social Media
Social media has everybody talking. Since Facebook became a tool for business, along with Twitter and LinkedIn, social media marketing has driven conversation and marketing innovation across the marke…
Marketing’s Most Wanted Candidates: January 2016
Looking for a new job is consistently in the top 10 for new years resolutions and 2016 won't be any different. We looked at the most in demand people in the marketing industry based on a survey of 10…
Recruitment Past, Present & Future
We’ve been in recruitment a long, long time. In fact, our business is older than our youngest team member! So we thought it’d be interesting to take a brief look back at recruitment in the 90’s, what…
7 Things Christmas Movies Taught Us About Marketing Recruitment
We can't believe it's December! It's not rare that during the festive period we chuck a Christmas blog or two down your digital chimney. After watching Christmas movies (on repeat) we've drawn some si…
CIPR Awards: Rubbing Shoulders with the PR 'Creme De La Creme'
Last night we had the pleasure of rubbing shoulders with the 'creme de la creme' of the PR world in the North, as we were the regional sponsor of the inaugural CIPR PRide awards for Yorkshire and Linc…
What Do People Think When They Hear 'Recruiter'?
Whilst this is an industry we love, not many people outside of it really know exactly what recruitment is. It's rare you hear a child wishing to become a recruiter when they grow up... People often 'f…
CIPR Awards 2015 : Our Favourite Campaigns
We will be attending the CIPR awards on Thursday and sponsoring the annual award for ‘Outstanding Young Communicator’ in which there’s a few very promising nominees to keep your eyes on!
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