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3 of Our Favourite Rebrands

A good rebrand can totally transform a business. It was a rebrand which saved famous motorcycle manufacturer Harley Davidson from bankruptcy 20 years ago. Similarly, Microsoft also decided to rebrand…

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3 Reasons Why Controversy Still Sells

Making your brand offensive, whilst risky and potentially alienating, can offer that standout that marketers are desperately looking for. Here we take a look at three brands that have worked hard to wind people up but still come out smelling of roses.…

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Repositioning Coke Is Like Turning a Tanker

The worlds 4th biggest brand has revamped their global advertising strategy. Coca-Cola are listening to consumer sentiment and are heavily promoting their reduced sugar brands, Coke Zero and Coke Life, with new the tagline ‘Taste The Feeling’.…

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The Rock's A Big Deal For Under Armour

If you follow our blog you'll already know that we have particular brands we are quite fond of. One of these brands is Under Armour and they’ve now done what many have predicted and officially added Dwayne ‘The Rock’ Johnson to their roster of big names that represent the brand.…

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Halloween Campaign's Raising Brands From The Dead

Consumers Beware - The haunting prospect of sugar enthused children, beating down your door in search of their latest fix isn't the only thing to fear this Halloween. In a day and age where every holiday, evokes the opportunity for new innovative marketing campaigns, brands are continually trying to spook us into a purchase.…

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How To Supercharge Your Agency Brand

Network Marketing were at the Royal College of Nursing on Wednesday 14th as lead sponsor of “Supercharging Your Agency Brand” alongside the on the Edge Media Group. Approximately 100 delegates attended what promised to be a really inspiring morning.…

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Brand of the Month - Under Armour

Founded 19 years ago, American sportswear and accessories supplier Under Armour have very quickly, and quite stealthily, put themselves in the spotlight for most watched brands. From humble beginnings as a base layer manufacturer they are now full apparel, from hats right down to shoes and everything in between.…

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Supercharging Your Agency Brand 2015

Network Marketing have been announced as official partners of the On The Edge conference, “Supercharging Your Agency Brand” in London on 14th October 2015. The conference has a fantastic line up of industry specialists who will be discussing topics from building social networks and insight & innovation.…

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“Make Mine A Builders” or is it an Earl Grey?

Some of the more keen readers of our blog may have noticed an article we posted some time ago about the brand Elmwood created called “Make Mine A Builders”, at the time a new tea brand for the UK market. We heard from Elmwood at a seminar about how they created the brand through traditional marketing routes and how successful the brand and product became being listed in most of the major multiples.…

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Network Marketing Sponsorship Reaches New Heights

Network Marketing were delighted to announce at the beginning of the rugby season their sponsorship of Wetherby RUFC Under 14’s. Little did we know back then that the sponsorship of a full set of new branded shirts would provide so many opportunities to promote the company. The Under 14’s team have had a very successful season having won the vast majority of the matches including getting to the semi-final of the Yorkshire Cup. The match report and photos of this were (almost) headline news in the Wetherby News which has a weekly paid circulation of over 2500.…

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Banking Brands: Sincere Or Shallow?

With the millions that are spent on marketing in the financial services industry you’d expect there to be some really ground breaking work out there. We’re not talking about the day to day campaigns as we’re sure they are very effective and maintain a good relationship with customers. But is the real branding really creating any cut through? Let’s look at some of the more recent attempts. ‘Hello Fairer Banking.’ Which bank would you associate this particular claim with? NatWest? No, me neither. However, it is what NatWest’s latest billboard states opposite Manchester Piccadilly station. What does it mean to the consumer? What action are we encouraged to take? Where’s the substance?…

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Network Marketing on BBC Breakfast Sunday 25th January 2015

On Sunday 25th January 2015, Network Marketing MD Jonathan Hirst and son Louis, were guests on The BBC Breakfast show talking about the #silentsundays campaign which aims at protecting rugby referees from 'verbal criticism' from parents and other supporters. The campaign was really about creating debate surrounding pitch side behaviour.…

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Network Marketing in Rugby Sponsorship

Network Marketing have put some financial weight behind the efforts of Wetherby RUFC Under 14’s team providing a new kit for the 2014/15 season. Looking the part on the field often leads to also playing the part and so the new ‘Raging Bull’ Saxon shirt proved as they ran out 20-12 winners playing away in their first game in the new shirts against Yarnbury RFC.…

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