Emm, nope – not at all. Lawrence Alexander, Digital Strategy Director, and Sarah Purcell, Head of Planning at HOME agency presented this afternoon at Leeds Business Week as to the importance of brand trust and how to actually get it from your customers.
We are constantly hearing and reading as to brands and how key it is to have a strong and unique brand presence, but the sweet spot in terms of retaining and gaining more customers in fact comes in the form of brand trust.
Having a trusted brand makes a huge difference to the bottom line of your business, offering tangible results:
• 50% of people will pay more for a product from a trusted brand
• 78% are more will to trial or give a product a go when it from a trusted brand
• 83% of people will recommend a trusted brand to others
The building blocks in order to earn, gain and retain this trust are easy – but difficult for many to actually maintain.
Promise – what do I promise to my audience and why?
Personality - how do I speak and interact as a brand and with my customers? (Consistency required)
Proof – how we deliver our promise
= Trusted brand (ta da!!!)
A key learn we took away from this session is that consistency is key in all that is done…
Ahem Recruitment, done properly