We're sponsoring the Boston Spa Beer Festival in Leeds on Friday, supporting The Friends of St. Mary's School charity and it got us thinking about the best adverts of this particular genre. Of course, having a serious contingent of beer drinkers in our Manchester office meant that the Boddingtons Brewery ad (we know you remember it too) came to mind and we soon realised just how many great beer adverts there are. For your general delectation and humor we picked our favourites!
1. Boddingtons Starting off with Boddingtons famous (and now retro) advert - if you remember it features an incredibly early stage use of green screen partnered with Ashton born, Melanie Sykes. "Do you want a flake in that love?" The Cream of Manchester is definitely one of our favourite beer ads of all time. Taa! https://www.youtube.com/watch?v=XEEU1nQeGNA
2. Newcastle Brown Ale Newcastle Brown Ale took it stateside with this Superbowl ad starring Pitch Perfect actress, Anna Kendrick who is being incredibly honest about how advertising the beer she doesn't even drink came about... https://www.youtube.com/watch?v=1WOZnuPTB2Q
3. Cobra Beer This Bond-esque ad, despite it's narrating tone and ever-cool protaganist isn't a plug for Belvedere Vodka but more the popular Indian Craft Beer, Cobra. A popular choice for our very own Harjit Dlay, this ad features 'The Boss' going about his day and night between his businesses, almost as smooth as his ale! https://www.youtube.com/watch?v=qREcWVAq04o
4. John Smith's Brewery Peter Kay stars as John Smith in the brewery's classic series of short ads. https://www.youtube.com/watch?v=b5V8CyencZ0
5. Tetley's Brewery Another funny beer ad surrounding relationships is from Leeds based brewer, Tetley's. Asking his girlfriend to hold his beer to distract her from the marriage bouquet - a short yet funny ad which again highlights the smoothness of the beer and those who drink it. https://www.youtube.com/watch?v=AUPOmaZ1hl8
Bonus Beer Branding from BrewDog An unwritten tradition in advertising is that there is always (although it's rare) a spoof on a famous brand in the same sector. We see a perfect example here from BrewDog who taunt the famous 1998 Guinness advert, 'Tick Follows Tock'. https://www.youtube.com/watch?v=6md9OS43Hlg That rounds it up - edgy yet effective campaigns to promote different beers. There's obviously a trend in what their audience want to see!