We now live in a digital age, and like most things, recruitment processes now begin online. We've come a long way from relying on job listings in the local paper! Here at Network Marketing we see hundreds of job advertisements a day, and we know a thing or two about what it is that candidates are looking for in their search for a new position. This is your go-to guide of considerations that must be addressed to make sure a job advertisement will attract the very best candidates on the market. What skills or qualifications are needed? For a job post to be successful it must be clear about what skills and qualifications are required for the position. A vague description of the competencies involved may cause confusion, and could lead to a stream of applications from candidates with an irrelevant skills set. By offering a detailed breakdown of the competencies involved you should help to cut down the number of unsuitable applications, as well as helping to make sure the candidate can make a well informed decision over whether to apply for the role. It is important that all candidates have “Good communications skills” and “Excellent timekeeping”, however if there are more specific requirements for your role, make sure you mention them!
How easy is it to apply? On average, 250 people apply for each position that becomes available. Applications are fiercely competitive, and most candidates will need to prepare a number of applications before finding success. A quick and simple application process is key. When applying for some roles candidates can be asked to submit a number of details to an online portal which can be very time consuming, and may even put them off applying altogether.
How interesting does the opportunity sound? As we always hear, first impressions do count. A job post will define the first impressions candidates have of a role, and determine whether it is an opportunity they would be interested in exploring further. Therefore, the post must be engaging! The aim of the game should be to make your advert stand out from the crowd, and get the hottest candidates on the market excited at the prospect of applying. To avoid putting candidates to sleep it’s important to use adjectives and creative language, as this is a golden opportunity to sell the benefits of the role and the company.
Where can information about the role be found? With the majority of job applications now being made online. It's now incredibly important to be diverse in how jobs are advertised. Online job boards are the obvious choice for posting new vacancies, and is certainly true that they are now more popular than ever. However, by also utilising social media such as LinkedIn, Facebook and Twitter, new roles will receive a higher level of exposure, and appeal to a wider pool of potential candidates.
What is the background of the company? It is important that job posts provide details of the company, and the sector in which they operate. Giving candidates a real insight into what you do as a company and how you operate is vital, this is another piece of information that is key to selling the opportunity to candidates. Many candidates have a particular interest in certain sectors and types of companies, and by providing this information you could be persuading star candidates that your role is the perfect opportunity they are looking for.
If you want to deliver with you're job ad, make sure you have all these questions answered in detail (it will save you a lot of time and energy in the long haul). Image Credits: memegenerator, pixshark, litmos, arborinvestmentplanner, carrwoodpark