50% Head

50% Heart

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Christmas TV Advert 2012 with John Lewis - it's a tear jerker!


Categories: Advertising

Ok, here at Network Marketing Towers we're an emotional lot, well, I am.  And , to be fair there's loads of adverts that I cause me to well up a bit! But this one takes the biscuit - and I can't quite work out why.  Take a look yourself. http://youtu.be/0N8axp9nHNU So, as Marketing Marketing Manager for this brand, (is it Kirsty Stevenson? Lucky lady!) what was the brief? Many other retailers are heading for the 'Mum' sympathy vote, others are donating all (well nearly all) of their TV advert production costs to charity. Also, what is it that tugs on the heart strings so much? Is it the journey, the bit of dirt scuffed on his face, or the present, or them holding hands at the end.  I don't know - but it's great. Well, it's got us talking, whatever it is. Enjoy. Jonathan Hirst


Author

Jonathan Hirst

From setting up Network Marketing in 1996 Jonathan has been a regular on the marketing scene across the North. Being heavily involved in recruitment at the outset he spends more time now meeting potential clients and helping grow the business for the team. Being split across the Leeds, Manchester and London offices gives him the opportunity to spread the gospel according to Network Marketing! And he's really not as old as this makes him sound...

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