Crafting Effective CV Descriptions: How to Showcase Your Marketing Experience with Clarity and Impact

"Crafting Effective CV Descriptions: How to Showcase Your Marketing and Digital Experience with Clarity and Impact"

This is probably one of the most frequent discussions I have with candidates, both experienced and more junior. CV’s come in all formats and I am fine with that but getting your experience across and contextualised is critical – I’ll explain what I mean.

When marketing tasks are described on a CV without them being ‘attached’ to a company and role, it is difficult for the potential interviewer to understand the context of that experience. So, to put it simply, describe the company you are working for, what they do and their objectives. Then your experience attached to that becomes more easily understandable.

This could include:

  • The market they operate in
  • The products or services
  • The geographies they market to
  • How big they are in turnover or staff
  • The types of customer they have – if it’s an agency then state the companies you have worked on.

Once you have done this you can then add your bullet points on the marketing experience you have and the different marketing techniques you have applied.

It could look something like this:

Network Marketing Recruitment

February  2021 – present

Head of Marketing

Network Marketing is a leading marketing and digital recruiter based in the North of England. We handle marketing and digital assignments across a range of industries with a real focus on SME and the creative agency markets. With a team of 10 people we have recently recruited for companies like Miller Homes, Skipton Building society, Shark Ninja, Jaywing and University of Leeds.

My responsibilities include

  • A
  • B
  • C
  • D
  • E
  • F

Repeat this for all of your roles that you feel relevant however I would recommend reducing the amount of information on a role as it becomes older. If the experience isn’t relevant to the role that you are applying for then just put:

Company name


Job Title

This will save space on your CV so you can focus on the stuff that future employers will be interested in.