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Do McDonald's Promote False Advertising?


Categories: Advertising

McDonalds

Ever wondered why your burger doesn’t look quite like it does in the ads? Marketing Director of McDonald’s Canada, Hope Bagozzi, took us behind the scenes of a McDonald’s shoot to show us the detailed process in which a professional food stylist, photographer and image specialist prepared the burgers for a photoshoot. https://www.youtube.com/watch?v=oSd0keSj2W8 So, is taking the extra time to prepare the food (which is of the same ingredients and quality McDonald’s use in their stores) really a false advertising claim? Granted they don’t prepare them like this in store but wouldn't that defeat the objective of fast-food? After plenty of discussion around the office, we don’t think there’s any harm done here. What do you think?


Author

Kaylan Bland

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