The ‘On The Edge: Marketing within the Legal Sector’ event sponsored by Network Marketing for the 3rd year running was the best yet. Again held at the impressive One Moorgate Place there was a fantastic turn out of over 100 legal marketers keen to find out the latest developments in legal sector marketing and new ways of thinking and they weren’t disappointed. All of the speakers complemented each other really well and we were all entertained and enlightened by their talks, insights and presentations followed by roundtable discussions.
Our Top Five Legal Marketing Tips from the seminar.
- Content marketing - Focus less on adverts and more on creating and curating content tailored to your target audience. Raise the profile of your experts Own your niche (cut through the noise) Its Cheaper and more effective than traditional methods.
- Keeping Pace with Evolving Online Communications- Raising awareness and profiling legal services through relevant digital channels and content has never been more significant in driving sales activity. “62% of B2B Buyers say they can now select a new vendor solely based on digital content.” Forrester
- How can business development support innovation to enhance client relationships - Turning an idea into a solution that adds value from a customer’s perspective. Innovation is about staying relevant. As long as it includes “new” and it addresses customer needs wants, and adds value -any variation goes
- Less is More - With many law Firms providing a breadth of services and covering many industry sectors should some Firms actually focus their marketing efforts and resources on the services / industry sectors that contribute the most value and revenue?
"More of less is more!"
As a specialist Marketing and Business Development recruiter across the Professional Services sector we thought the event really tackled some of the leading hot topics that marketers currently face working for Law Firms and more importantly offered the answers too.
The peer-to-peer networking hit the mark and we found speaking to a variety of marketers on the day gave a real insight into some of the challenges they face currently and it was great to share in some of their best practice ideas and campaigns too.