Here at Network Marketing Towers we love giving but also have a bit of a penchant for receiving. Now we know we're in the worst recession in history and our friends and family might be a bit brassic so we thought this Christmas campaign from Red Letter Days just hit the spot.

It's a simple idea - let's call it "crowd-giving". You decide what you want to get for Christmas from the Red Letter Days site. Then you tell all your friends and family about it. Now some of the stuff on the site can be a bit expensive and when Nan only has a budget of £5 per grandchild you're going to struggle to get much more than a WH Smiths voucher. So - with this idea, your friends and family can all chip in a bit to get you to the amount needed to pay for the present - then you get the real present you want. Simples. It's a great idea and the agency (think it was McGrath O'Toole) should be commended for coming up with something new and innovative and dare we say it, very '2012'. So, get on the site, have a look for your dream present, and get sharing with your friends and family!