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50% Heart

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Something to Yell about…


Categories: Advertising

We absolutely love the new Yell.com marketing campaign with Day V Lately, it brings a smile to our faces every time we see it.  It's the 2011 version of the J. R. Hartley campaign that we all remember as the tear jerker from our youth!  If you can't remember it or are too young then here it is... httpv://www.youtube.com/watch?v=nv1VQ7uSC-s To make the new campaign even better and more 2011 the campaign has gone one step further and have a "hidden record campaign" on Spotify. httpv://www.youtube.com/watch?v=k8YDZKTvWMw They have hidden a copy of Day V Lately’s track in one record shop across the UK and the lucky winner gets £10,000 of music equipment. See, it all ties in nicely! They also have the campaign on Facebook and your usual social media channels but what I like about all of this the most, it’s encouraging the consumer to go back to the independent record shop. Brilliant idea! Anna Darnell


Author

Jonathan Hirst

From setting up Network Marketing in 1996 Jonathan has been a regular on the marketing scene across the North. Being heavily involved in recruitment at the outset he spends more time now meeting potential clients and helping grow the business for the team. Being split across the Leeds, Manchester and London offices gives him the opportunity to spread the gospel according to Network Marketing! And he's really not as old as this makes him sound...

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