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The Interview & Its' Publicity


Categories: Promotional

It's that time of year again, The Oscars are right around the corner. Get ready for a night of TV filled with red carpet gown envy, tearful speeches and star studded selfies. The blockbusters are being released in their droves, all in the hunt to snatch as many golden statues as they can, in search of that top spot. Newly released Stephen Hawking biography 'The Theory of Everything' is a favourite to win Best Picture, with close competition from Steve Carell and Channing Tatum true-story drama, Foxcatcher. However, the internet exploded during the nomination process when 'The Lego Movie' was deemed not a contender for Best Animation. However, this year  is a little different. The big hitters such as Birdman and Grand Budapest Hotel have been shadowed for the last couple of months by Seth Rogen and James Franco comedy 'The Interview' which has caused a heated worldwide debate, topping online trends in the process- it's the only film movie fans across the globe have been talking about.

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Sony’s decision to pull the film from cinematic release after a threat sparked widespread outrage, but it has also seen interest in the film skyrocket. The controversial circumstances surrounding its release appear to have been an accidental stroke of marketing genius! Despite a limited release the film pulled in over $1 Million over Christmas in the US, and subscribers to Sony’s YouTube page tripled between the 23rd and 26th December. Producers SONY decided to pull the North Korean mockery from cinematic release after threats to everyone involved in the production sparked widespread outrage, but nevertheless, the internet hit back and seen interest in the film skyrocket. The controversial circumstances surrounding its release appear to have been an accidental stroke of marketing genius! Despite a limited release the film pulled in over $1 Million over Christmas in the US, and subscribers to Sony’s YouTube page tripled between the 23rd and 26th December.

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The Interview has certainly been a hot topic, receiving huge amounts of mixed publicity, but as they say- there's no such thing as bad publicity! IMAGE CREDITS: TREEHOUSETHEATRENYC, EXTREMETECH


Author

Rhys Thomas

A product of the Network Marketing Graduate Academy, Rhys has created a real niche for himself in financial and professional services. Working with some of the worlds leading brands he's got a great understanding of the movers and shakers in the Yorkshire region. On an upwardly mobile trend, he'll no doubt be putting his name down on a trendy flat in Leeds very soon which will reduce his Uber bill significantly after those 'occasional' nights out.

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