The Ultimate ‘Retailtainment’ For The City Gent at Oliver Sweeney | Network Marketing

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The Ultimate ‘Retailtainment’ For The City Gent at Oliver Sweeney

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Oliver Sweeney has an amazing reputation for high end shoes and has more recently expanded its range in to an equally amazing range of clothing and accessories. It really is a great place for the city gent to shop. I happened to be passing the Covent Garden store earlier this week and couldn’t resist venturing in. The place was oozing style and it didn’t take me long to spot a whole load of items to put on my birthday list.

Not only was their Manager, Ridian, exceedingly charming but I was invited to be the first to sit in their new shoeshine chair and indulge in a chilled beer whilst Jock Kennedy of London Shoeshine attended to my shoes.

Jock was a really entertaining guy as well as seriously knowing his polishes and cloths. He runs a franchise business putting his London Shoeshine brand in to stores and has more recently had a significant demand from corporate events, making company stands more ‘sticky’. He says it’s a growing area for him and it looks like a great business opportunity worldwide. So, with shoes expertly polished and the effects of a Peroni hitting the brain receptors I was in the perfect mood to spend some money!

Had ‘retailtainment’ made a difference to my shopping experience at Sweeney’s? I’d say so. And I can't wait to go back. Thanks Sweeney's for making my day!


From setting up Network Marketing in 1996 Jonathan has been a regular on the marketing scene across the North. Being heavily involved in recruitment at the outset he spends more time now meeting potential clients and helping grow the business for the team. Being split across the Leeds, Manchester and London offices gives him the opportunity to spread the gospel according to Network Marketing! And he's really not as old as this makes him sound...