Tommy takes on the Lada Rally challenge | Network Marketing

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Tommy takes on the Lada Rally challenge

How does your average recruitment consultant spend their summer I hear you ask? Dropping thrills in Ibiza? Sat by a different kind of talent pool? Not me and my band of merry men (and one lady). I’m not your typical recruitment consultant, and this definitely isn’t your typical summer. Adjust your seat and fasten your belts as this is the story of the Lada Rally.

The Cause

Four thousand kilometres, eleven countries, seven days, four mates and one beat up Soviet car. Starting in Estonia and ending in Croatia, the Lada Rally launches its inaugural imprudent dash across the plains of Eastern Europe in August 2017.

All rally vehicles that have twisted their way down from Estonia to Croatia can then be donated straight to The Worldwide Tribe and friends working on the frontline for refugees in Greece. The cars will be used for aid runs, emergencies, hospital visits and transportation between refugee camps.

Network Marketing have really taken the Lada rally to their heart making this the company’s nominated charity for 2017. And as we get closer to setting off on our magical journey they’ll be arranging lots more fund raising efforts help us push towards our target.

Team-work makes the dream-work

We’re a collective of what you’d class as “Yo-Pro’s”. Chief Navigator Beth has utilised her audit acumen to meticulously plan our route right down to each drivers’ average wheel time. Another member cut from the accounting cloth is Joey – “Penny-Pinch” Walker, who abacus in hand is bonce of budget. Social Media master Liam will be documenting the trip and keeping all of our followers up to date (Hi Mum!). And me? Well I’ll be tasked with recruiting a team of mechanics when we inevitably break down in the middle of Belarus!

Wheeler Dealers

Once we arrive in Tallinn it’s time to release our inner Del Boys. Part of the fun is sourcing the vehicle ourselves so it’s time to hit the local dealers of Estonia in order to get a cheap (and reliable) motor. You’d think a recruiter and two auditors would be well placed to get the best deal, but time will tell! Does anyone know what is Estonian for “Lower”?

En Route

The Lada Rally and its’ unpredictable nature is bound to throw up some curve balls, but in theory this how we expect things to pan out: 

Tallin, Riga, Vilnius, Brest, Lviv, Budapest, Ljubljana, Lake Bled, Trieste, Sarajevo, Kotor, Split!

Countries - 11 
Driving Hours - 47.5
Arguments over music choice – 12 
Emergency Toilet Pit Stops – 3
Breakdowns – 3
Lives Changed – Countless

The Finish Line

After what we envisage to be an arduous journey, the Lada Lads and Ladies will have a well-deserved rest before we part ways. It’s what the weeks’ been leading up to; handing over the keys of our now dearly loved automobile to those who need it more. Not only will the cars from the entire Lada fleet bring a week of bliss, but they will also then be used to change lives, and that’s ultimately what it’s all about.

Further information on the Lada Rally can be found here -
If you would like to Donate please kindly follow this Link – 
All donations large and small will be much appreciated and will help change lives.



Somewhat an Englishman in New York, Tommy is a Manchester lad in London. He's built up a wealth of knowledge in the agency and retail markets in the city and fancies himself as a bit of a fashionista. Not only is his reputation growing in London, he's already well known in the North having been a one time Greater Manchester Matchplay golf champion!