As a self confessed Topshop addict (some may say Topshopper), with a constant stream of parcels arriving at Network Marketing I was very interested to hear that the lovely marketing ladies at Topshop have developed their very 1st Christmas Campaign! So, ‘who's that girl’ was the name of the campaign, and most importantly the hastag (#whosthatgirl). Topshop created some ‘hype’ around who the model was, who was featuring in the campaign…everyday for a week they revealed a little bit more of an image of the model, encouraging people to guess who it was. People were asked to tweet their guess using #whosthatgirl Who was that girl? That girl was Kate Bosworth!
To say this was their 1st campaign I think they did a pretty good job… You can check out the campaign here Now, I wonder if I’ll get some Topshop freebies for this blog?