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What kind of marketer do you need?


Your business is growing and it seems like the right time to recruit a marketer. Before you get started, it’s important to think about what type of marketer your business needs. Not all marketers are the same. There’s a variety of specialisms, so it’s crucial that you find the right fit for you and your business.

It can be difficult to hire in a specialist in an area that you are not a specialist in – how will you know that you’ve got the right fit? Start with your business type, and its clientele.

You need a marketer that understands your brand and your customers – what motivates your customers, and how best to reach them. A good work background and history in a similar field can prove whether someone could be a potential fit. However, make sure you’re also looking for someone who’s keeping up with new technology and that has dynamic ideas. They could help you to stand out in the market place.

Make a list of exactly what it is you want your marketer to deliver, and then consider which type of marketer will be your best fit. Here’s a few options for you.

What kind of marketer do you need

Content marketer

This type of marketer engages customers through various forms of quality content, including blog posts, SEO, social media, email marketing, articles and so on. This content will be targeted towards your customers’ interests, and it will be published in the right places, at the right times, to reach your audience.

Community-focussed marketers

The object here is to reach and connect customers (or potential customers) together and to have group conversations. The customer feels like they’re part of something bigger, and their conversations spread to new customers, which increases brand awareness and engagement.

Social media marketer

Brands are often seen and engaged with through social media more than through anything else. People have direct access to you in a way that they never have before. Public two-way conversations are happening, and there are dynamic ways to show people why they should become your customer. There are a lot of opportunities, but be aware that it is also a big responsibility. It is the voice of your brand, and if handled poorly, things can go wrong very quickly. Make sure you have an experienced professional taking it on for you.

Growth marketer

These are in high demand right now, especially with start-ups. People want to scale up and to do it quickly. However, a good growth marketer needs to have a long-term strategy alongside effective quick wins if your business growth is to be sustainable.

Customer retention marketer

Your customers can be very loyal and will continue to invest in your brand if given the right reasons and encouragement. Customer retention marketers will engage with your existing customers through email campaigns, offers and community building, and will constantly work to make their experience better.

You may find marketers that have a mix of skills, but if you need a specialist to help your business get to the next level, make sure you recruit someone with a proven track record in that area.

If you’re unsure which type of marketer you should be looking for, give us a call and we’ll chat it through with you. Marketers can help your business to be incredibly successful. Give yourself the best chance by recruiting the best fit for your business needs.


Author

Richard Michie

Richard is the CEO of The Marketing Optimist a specialist marketing consultancy based in Yorkshire. He specialises in helping businesses apply agile marketing strategies to deliver ROI.

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