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You shall go to the conference: what I learnt from ionSearch


Categories: Digital Interest

As soon as I heard about ionSearch – the search marketing and social media conference in Leeds – I wanted to go. The line up of speakers was fantastic and, as a copywriter, I knew the conference would present a valuable opportunity to learn more and make some new contacts. However, it is just over a year since I set up my own business as a freelance copywriter, and the ticket prices made the conference out of my league. When I saw that a there was competition to win a pair of free tickets, I entered immediately and when I heard I had won I was thrilled. I invited my associate to come with me and off we went. The conference was every bit as informative as I thought it would be and I was glad to realise I knew more than I thought I did! There was a lot of new information to take in though and, For those who didn’t make it, here are the most useful tips I picked up from each speaker:

• Lee Odden of TopRank Online Marketing: “Know your target audience: how they discover information, what they consume (eg video), how they consume it (eg tablet or mobile) and how they engage.”

• Tim Grice of Branded3: “Google wants fresh, relevant, unique and up-to-date content.”

• Andy Atkins-Krüger of Webcertain Group: “Two things drive traffic to apps – the amount of downloads and how much people use the app.”

• Danny Gray of Google: “The best way to use Google+ is to share valuable content and hold hangouts [video-chats].”

• Dave Snyder of Steelcast: “Learn what each social media platform has to offer and what content will work.” I hope they’re as helpful for you as they are for me! Thanks so much to Network Marketing for sponsoring the competition.

By Fiona Kyle, fiona@wordsbyfionakyle.co.uk, http://www.wordsbyfionakyle.co.uk


Author

Jonathan Hirst

From setting up Network Marketing in 1996 Jonathan has been a regular on the marketing scene across the North. Being heavily involved in recruitment at the outset he spends more time now meeting potential clients and helping grow the business for the team. Being split across the Leeds, Manchester and London offices gives him the opportunity to spread the gospel according to Network Marketing! And he's really not as old as this makes him sound...

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