Job Title: Marketing Specialist
Salary £35,000 - £45,000
Location: Manchester, Hybrid

Network Marketing are hiring on behalf of a leading B2B manufacturing company headquartered in Manchester. With a rich history spanning over many decades, the business has established itself as pioneers in the industry, providing innovative solutions to clients worldwide. Commitment to quality, innovation, and customer satisfaction sets them apart, and they are now seeking a dynamic Marketing Specialist to join the team and contribute to the continued success.
Job Description:

• As a Marketing Specialist, you will play a pivotal role in shaping and implementing the marketing strategies to drive business growth. You’ll work across the full marketing mix.
• Develop and execute email marketing campaigns, including content creation, segmentation, and analysis.
• Create and manage marketing automation workflows to nurture leads and convert prospects into customers.
• Collaborate with cross-functional teams to develop compelling marketing collateral, such as whitepapers, case studies, and presentations.
• Identify and implement innovative strategies to generate high-quality leads through various channels.
• Analyse marketing data to track campaign performance, make data-driven decisions, and optimise strategies.
• Monitor industry trends and competitor activities to ensure marketing efforts remain competitive.
• Collaborate with the sales team to align marketing efforts with business goals and sales targets.
• Maintain and enhance the CRM system to track leads, customer interactions, and campaign effectiveness.

• Bachelor's degree in Marketing, Business, or a related field.
• Proven experience in B2B marketing
• Proficiency in email marketing platforms.
• Strong analytical skills and the ability to interpret marketing data to make informed decisions.
• Excellent written and verbal communication skills.
• Knowledge of marketing automation and CRM systems.
• Creative thinker with the ability to develop innovative marketing strategies.
• Strong project management and organisational skills.