Job Title: Digital Marketing Manager - Lead Generation
Location: Bolton
Salary: £35,000 - £48,000

Network Marketing are hiring on behalf of a dynamic and forward-thinking legal business based in Bolton. The successful applicant will take the lead in driving digital marketing efforts to generate high-quality leads.

As a Digital Marketing Manager, you will play a pivotal role in the growth of the business by developing and executing comprehensive digital marketing strategies that focus on lead generation. You will be responsible for creating and implementing innovative digital campaigns across various channels, including but not limited to SEO, SEM, social media, email marketing, and content marketing. Your primary objective will be to attract and engage potential B2C clients.
Key Responsibilities:

• Develop and execute data-driven digital marketing strategies to generate high-quality leads.
• Manage and optimize digital advertising campaigns (Google Ads, Facebook Ads, etc.) to maximize ROI.
• Design and create effective landing pages to support various marketing campaigns and capture leads.
• Oversee the development and maintenance of website landing pages, ensuring it is optimized for user experience and search engines.
• Implement and oversee SEO strategies to improve organic search rankings and drive targeted traffic.
• Create and curate compelling content that resonates with the target audience.
• Manage social media accounts, posting relevant content, and engaging with our audience to build brand awareness.
• Analyse performance metrics and KPIs to track the effectiveness of digital marketing efforts and make data-driven adjustments.

• Proven experience as a Digital Marketing Manager
• Proficiency in digital marketing tools and platforms (Google Analytics, AdWords, Facebook Business Manager, etc.).
• Strong understanding of SEO best practices and experience with content management systems (CMS).
• Analytical mindset with the ability to interpret data and make informed decisions.