This week the geniuses behind the Mini Cooper went on a Mini Adventure of their own as they became victims to the dreaded spam attack, when they ‘accidently’ spammed some of their consumers with hundreds of emails at once. So how did they bounce back from this horror?
Turn it into a PR win! They sent a ‘Mini Care Pack’ to each of its customers who received the emails which included a sorry note, chocolate rose, duct tape and a tin of SPAM! Here is Mini's sorry note: "Nothing says 'I'm sorry' quite like flowers and chocolate, so we've combined the two and enclosed a chocolate rose. But if you're allergic to flowers (or chocolate), we hope this duct tape will help fix things up. Or, if you're ever feeling annoyed again, you can de-stress using this particularly squeezable can of spam." PR win or PR fail?