Brands
3 of Our Favourite Rebrands
A good rebrand can totally transform a business. It was a rebrand which saved famous motorcycle manufacturer Harley Davidson from bankruptcy 20 years ago. Similarly, Microsoft also decided to rebrand
Company Brand Values And Really Living Them
Many times I've seen brand values splashed around offices I visit and wondered if they actually encourage or reinforce any behaviours in the workplace.After our recent rebrand we've made sure that our…
3 Reasons Why Controversy Still Sells
Making your brand offensive, whilst risky and potentially alienating, can offer that standout that marketers are desperately looking for. Here we take a look at three brands that have worked hard to w…
Repositioning Coke Is Like Turning a Tanker
The worlds 4th biggest brand has revamped their global advertising strategy. Coca-Cola are listening to consumer sentiment and are heavily promoting their reduced sugar brands, Coke Zero and Coke Life…
The Rock's A Big Deal For Under Armour
If you follow our blog you'll already know that we have particular brands we are quite fond of. One of these brands is Under Armour and they’ve now done what many have predicted and officially added D…
Halloween Campaign's Raising Brands From The Dead
Consumers Beware - The haunting prospect of sugar enthused children, beating down your door in search of their latest fix isn't the only thing to fear this Halloween. In a day and age where every holi…
How To Supercharge Your Agency Brand
Network Marketing were at the Royal College of Nursing on Wednesday 14th as lead sponsor of “Supercharging Your Agency Brand” alongside the on the Edge Media Group. Approximately 100 delegates attende…
Brand of the Month - Under Armour
Founded 19 years ago, American sportswear and accessories supplier Under Armour have very quickly, and quite stealthily, put themselves in the spotlight for most watched brands. From humble beginnings…
Supercharging Your Agency Brand 2015
Network Marketing have been announced as official partners of the On The Edge conference, “Supercharging Your Agency Brand” in London on 14th October 2015. The conference has a fantastic line up of in…
“Make Mine A Builders” or is it an Earl Grey?
Some of the more keen readers of our blog may have noticed an article we posted some time ago about the brand Elmwood created called “Make Mine A Builders”, at the time a new tea brand for the UK mark…
Network Marketing Sponsorship Reaches New Heights
Network Marketing were delighted to announce at the beginning of the rugby season their sponsorship of Wetherby RUFC Under 14’s. Little did we know back then that the sponsorship of a full set of new…
Network Marketing: Official Partners of 'Marketing within the Legal Sector' Conference
Network Marketing is pleased to announce that we are sponsoring this years ‘On The Edge: Marketing within the Legal Sector’ conference being held in London on March 5th. The event will take place in t…
Banking Brands: Sincere Or Shallow?
With the millions that are spent on marketing in the financial services industry you’d expect there to be some really ground breaking work out there. We’re not talking about the day to day campaigns a…
Network Marketing on BBC Breakfast Sunday 25th January 2015
On Sunday 25th January 2015, Network Marketing MD Jonathan Hirst and son Louis, were guests on The BBC Breakfast show talking about the #silentsundays campaign which aims at protecting rugby referees…
Network Marketing in Rugby Sponsorship
Network Marketing have put some financial weight behind the efforts of Wetherby RUFC Under 14’s team providing a new kit for the 2014/15 season. Looking the part on the field often leads to also playi…
A Brand Refresh for Santa - Santa is a Concept, not an Idea...
One of the most clever and probably time consuming content we have seen on the web this festive season is the Brand refresh For Santa. Now as all of those brand managers and agency peeps know, a good…
Is Starbucks ‘stretching’ the brand a bit too far?
It can’t have gone unnoticed that Starbucks are not only on every corner in pretty much every town and city but are popping up on motorway service stations, hotels and even trains! Now, I am a Starbuc…
A Mini Spam Attack...
This week the geniuses behind the Mini Cooper went on a Mini Adventure of their own as they became victims to the dreaded spam attack, when they ‘accidently’ spammed some of their consumers with hundr…
When Celebrity Endorsement Goes Wrong…
You all know we’re fans of a juicy advertising campaign here at Network Marketing towers but what about when these go wrong? This week poor Martin Clunes has been dropped by Churchill Car Insurance af…
Is The BBC Brand Unbreakable?
When you think about the BBC, what springs to mind? Breaking News? A trustworthy source for rapidly developing international events? Engaging political debate? I’ve certainly thought all those things…
Red Bull Stratos Jump
Hands up; who watched Felix Baumgarten’s jump last week? We did and it was pretty amazing, though we got a bit panicked when he started to spin and were just a little bit impressed when he landed on h…
Network Marketing and Welcome to Yorkshire Become Partners
Network Marketing are delighted to report that we've joined Welcome to Yorkshire as a Partner for 2012. We have worked with Welcome to Yorkshire for some time and as passionate, Yorkshire folk though…
The CIM Pitch 2012 ft. Network Marketing
When the guys at onlymarketingjobs.com advised us about the opportunity to be involved with the Chartered Institute of Marketing’s 2012 Pitch Competition we grabbed the opportunity with both hands. Th…
We know our brands at Network Marketing Towers
Here at Network Marketing Towers we believe we're more than just another recruitment agency. We take pride in being specialists in marketing, all aspects of marketing, meaning we're more likely to fi…
We're famous!
We made local business and national recruitment headlines this morning with the news of our four new recruits!
Tiger Woods - A Risky Celebrity Endorsement?
Following the official announcement at the end of 2010 that Tiger Woods has been dropped as the face of Gillette, it forces celebrity sponsorship in to the spotlight and whether or not such deals can…
Starbucks - our Favourite Brand - It's free coffee day!
We've just all enjoyed an afternoon filter coffee, compliments of Starbucks.
Starbucks Changes Logo - Good Move or Bad?
Spotted this article on Marketing Week. Well, it's a brave move dropping the name from the logo but I suppose wherever you are in the world, when you need a coffee you just instantly recognise tha…
