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Brand of the Month - Under Armour


Categories: Brand

Founded 19 years ago, American sportswear and accessories supplier Under Armour have very quickly, and quite stealthily, put themselves in the spotlight for most watched brands. From humble beginnings as a base layer manufacturer they are now full apparel, from hats right down to shoes and everything in between. Granted they’ve quite a way to go to reach the same heights as fellow American sports brand Nike or German giants Adidas, but non-the-less, we really like what they’re doing, how quick they are doing it and are massive fans of their brand! Who do they sponsor? Football - Memphis The Manchester United no.7 is one of the most high profile faces in Under Armour's footballing roster.

depay

Golf - Jordan Spieth Jordan is tipped as the hottest prospect in golf since Tiger Woods and is considered as one of the strongest marketing figures in the sport. Having won back to back majors at the age of 21 he's something of a phenomenon (and a truly nice guy apparently!)

jordan speith

MMA - Georges St-Pierre The former two-time UFC Welterweight Champion known commonly as 'GSP' is one of the most influential fighters in the UFC brand's history with an impressive record of 25-2 and a wealth of achievements.

UFC 158: St-Pierre v Diaz

Tennis - Andy Murray British Wimbledon winner and Olympic Gold Medalist Andy Murray is one of the most established sportsmen in the brand's team.

Andy Murray

Rugby League - Salford Red Devils The North West Rugby League Side are the only club team to have adopted Under Armour as a sponsor.

Salford Red Devils v Hull FC, Super League

Rugby Union - Wales National Team The Welsh side are one of few National teams to be backed by the brand along with Georgia and Canada, whilst the only players backed by Under Armour being Welsh nationals, Dan Lydiate, Jamie

Robers, Taulupe Faletau and Leigh Halfpenny. Wales v France

Premier league - Tottenham Hotspur The Barclay's Premier League side are one of the most popular football clubs to wear Under Armour shirts along with Brazilian side Sao Paulo and Dutch team AZ Alkmaar.

FBL-ENG-FA CUP-TOTTENHAM-BURNLEY  6250

With many brands (Nike and Adidas) having sports sponsorship deals they would now rather not have it's interesting which profiles UA have gone for. Maybe it's a bit of luck and a bit of good judgement. However, if they're that good at spotting the top talent then it's probably a good idea for them to put a big wager on their next target too... IMAGE CREDIT: manutdscouting, jordanspiethgolf, sports.yahoo, theguardian


Author

Kaylan Bland

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