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Starbucks Changes Logo - Good Move or Bad?

Categories: Brand

Spotted this article on Marketing Week.  Well,  it's a brave move dropping the name from the logo but I suppose wherever you are in the world,  when you need a coffee you just  instantly recognise that green logo so perhaps they just don't need the name.  Nike and Apple led the way and it's obviously not done them any harm. Interesting.  What do you all think? Julie



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