Battle of the ads – John Lewis through the years | Network Marketing

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Battle of the ads – John Lewis through the years

It’s no secret that we love to indulge in a festive Christmas ad or two, but watching how John Lewis’ Christmas ads have developed over the years is truly astonishing. From Man on the Moon to Monty the Penguin, they never fail to disappoint with their fantastically festive displays!

Way back in 2007, John Lewis struck a shadowy display of their products forming the shape of a woman and her dog. Starting off simple, this ad wasn’t much of a show stopper – but certainly the start of something new…

2009 brought an interesting twist to a traditional advert for John Lewis. This ad shows a series of kiddies opening a selection of festive goodies from the store - with a message quoting ‘remember how Christmas used to feel? Give someone that feeling.’ A cute Christmas message!

This is where the real magic begins - John Lewis starts revving up their Christmas competition with this tearjerker in 2012. The story of a snowman that embarks on a gruelling winter quest to get his lovely snowy friend some gloves for the winter - it left everyone feeling warm and fuzzy.

John Lewis brought out the big guns in 2013, with one of their most memorable adverts, featuring fluffy companions (mainly a hare and a bear!). The hare leaves the bear with a special gift, a clock, so he can wake up in time for Christmas day and celebrate with all the other animals – a lovely festive message.

It seems Buster the Boxer in this years ad isn’t as popular as was hoped, with many saying although it is upbeat and unique, Santa has been kicked out. As funny as it is, have we lost sight of the true Christmas spark?

We wonder what their 2017 advert will bring!

We love Christmas advertising, and John Lewis, check out previous blog posts to finds out more.


Betty is with us at Network Marketing for a one year work placement as part of her degree. She works across the business and has very much taken the bull by the horns - learning the recruitment ropes in record time. Loves include prosecco, friends & family, club nights, clubbing as a whole in fact, make-up and acting like a granny during the working week!